Primark's 'cute' £7 summer sandals look just like 'best' 90s trend (2025)

Primark's popular shoes are taking customers back to the 90s, and shoppers love the nostalgia

Primark is sending fashion lovers back to the 90s with £7 jelly sandals that have stunned shoppers. The retailer offers the Fisherman Buckle Jelly Shoes in two different colours: black or clear. The summer sandals are available in sizes 3 to 8, and shoppers can't wait to get their hands on them.

The "cute" shoes went viral on TikTok, though not everyone's a fan of the trip down memory lane. One shopper, who posts on TikTok as @monforeva, called the sandals the "best of the 90s".

Elsewhere, @laurenxai tried the shoes on for a viral video that received over 20,000 likes. She wrote: "Primark taking us back to the 80s/90s/early 2000s." The shoes prompted a wave of nostalgia for viewers, reports Belfast Live.

Sharing a fashion throwback story, a viewer commented: "I loved my jelly shoes, but the blisters were horrendous." A second echoed: "I can feel the blisters just watching."

A third commenter joked: "Still traumatised." Another said: "Trying to put these on your feet when it was hot and they would catch your skin," and a shopper replied: "Yes I remember that."

Someone else shared: "My little toe would be in recovery for about a week after wearing these for a night abroad." A viewer wrote: "Forget blisters these had me dropping every second."

Another added: "Primary school with a summer dress and frilly socks." Meanwhile, a fan claimed: "Jelly shoes walked so crocs could run. They were the ogs."

Some commenters were keen to embrace the trend again. One such fan said: "Going to buy a pair." A second asked: "Can we actually bring these back tho?" Another thought: "I want these with the heel."

However, it wasn't all praise. Someone commented: "Nooooo the pain." A second suggested: "I feel like they only look good on babies and toddlers," and another wrote: "It’s a no for me."

Primark says: "These jelly shoes feature a classic fisherman design with adjustable buckle for the perfect custom fit." The Fisherman Buckle Jelly Shoes are available to click and collect on Primark's website. Primark shoppers can locate their nearest store here.

Similar styles from the retailer include £7 Jelly Ballerina Pumps. There are blue or clear colour options, and the product description suggests they "add some fun to your summer shoe edit". Other options include £4.50 Jelly Flip Flops with pink or clear colour options and £7 Snaffle Jelly Toe Post Flip Flops with pink or black options.

Meanwhile, fans of ballet flats might like Primark's £10 Square Toe Mary Jane Ballerinas, which have been compared to a £635 Gianvito Rossi style. Primark's shoes are described as "Mary Jane style ballerina pumps with square toes."

Elsewhere, the description for the designer shoes reads: "Crafted from supple leopard-printed suede, Carla is a flat ballerina style with a round toe and a rubber sole. The iconic Ribbon buckle, signature of the brand, enriches the front Mary Jane strap.

"A versatile staple reinterpreting ballet shoes' proportions with a modern take: step after step, any woman can turn urban streets into her own stage. Handmade in Italy."